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Reasons to Improve Your App Store Optimization

It’s anticipated that mobile application downloads will exceed three hundred and fifty-two billion by the year 2021, which means this is a tremendous market to get into in case you haven’t done so. Even if your products do not enjoy a robust online reputation like food, it is still advisable that you consider this investment opportunity. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. It is recommended that you optimize your mobile application for you to get reasonable conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. This works correspondingly to how search engine optimization (SEO) does. Both have a definitive objective of using optimal content on your application (or site) so when individuals do searches, your application springs up first. When dealing with SEO, you want your website to appear on the first page of Google ranking. This article highlights the various advantages of boosting your app store optimization.

The primary reasons why you need to boost your app store optimization is because it allows people to find your application in different mobile stores. Up to sixty-three percent of total apps in the mobile stores are discovered by customers through searches hence if you don’t optimize your app you are losing a lot to your competitors. Failure to do optimization, your app will not feature in the first, second or even third page of search results. It is essential to note that a difference of one page can mean a lot when viewed in terms of number of people who will see your mobile application. Many mobile users don’t look past a couple of pages, so you need to ensure your application positions high to get the ideal exposure possible.

The second benefit of app store optimization is that it will get you more downloads. When many people can find your app in the first pages of mobile store rankings, you will get more interest. After you have created interested in the customers, they will read your app description, download it and try it out. When applications rank higher, there’s an immediate connection with many downloads. If you don’t optimize your application fully it will appear on the tenth page of mobile store rankings. Since many people rarely go past the second page, your application will not get enough exposure.

In conclusion, there are many details why you need to do app store optimization as explained in this article.