Important Videos that You Should Have in Your Site
You find that the more significant percentage of web users are more interested in video than text content. This is because video catches the eye as well as keeping the visitors longer in your page which in turn increases your rank by the search engine. Besides, it is also critical that you post the right type of video if you want to get better results. For that matter, we are going to discuss some of the necessary videos that you should have on your website.
The first that you should have is the one that features your brand story. I know that you have about me page on your site and this will not introduce your brand well. This is something that you can make better by adding a video in about me page. In this case, you will have to shoot a video in your preferred style then implant it into your ongoing brand story. You can as well enhance it by updating the pages visual layout and style. One thing that you will have to do is to make your video into a more thorough production that will be able to attract a large number of viewers.
The second one is a video containing product demos. Here you will have to show your customers your products while in use. Gone are the days when people were describing the products as a promotional strategy. For that matter, you should post up videos of some of your prominent products as this is a surefire way of winning their trust. Make sure that the videos should not be long but around ten to fifteen is enough to suffice. The best and effective demos should be combined with the testimonials from the clients.
Not only that but we also have how-to and expert tips. You find that the best way to convert potential customers is to teach them about your products. If they understand that your company is a leading expert in its industry they are more likely to trust you. You find that perhaps this is the main reason why videos perform as well as they do across both generic and custom websites. Therefore, you need to teach your customers to trust you through how-to videos and expert tips.
Not only that but you should also have videos of industries and company news. You find that customers would like to keep up with their favorite companies by knowing what is new and the progress that you are making with the products that they already love. For that matter, you should keep them updated with news videos.